European Institute, London School of Economics and Political Science
Our Argument
AI can be a powerful tool for personalised persuasion in climate communication
H1: When compared with the control condition (information provision), interacting with the LLM will have a positive effect on all outcomes of interest: a) climate concern, b) policy support c) pro-environmental behavior, d) conversation spillover, e) information-seeking behavior, and f) subjective climate beliefs.
H2: The personalized LLM interaction will be more persuasive/effective than the non-personalized LLM interaction and of the basic information provision.
Would you like to learn more about climate change and how to take action?
Would you like to write a message to your local MP about climate change?
A powerful, cost-effective tool for climate campaigns:
For climate communicators:
Questions?
📧 e.pro@lse.ac.uk